The Creative Director will translate the essence of the brand DNA into a Creative Vision that brings to life the brand identity (visual identity and tone of voice) across every internal and external touchpoint. Using these brand codes as a guide, the Creative Director drives the brands success by leading the visioning, development, and execution of inspiring and aspirational creative, marketing, content, and packaging that reflects the brands clear point of view.
A successful candidate will possess an excellent visual aesthetic, be a strategic thinker, and a highly effective operator, able to see the holistic picture, ideate, and execute. They will own bringing the brand codes to life across all marketing, photography, video, web/social media properties, store design, retail POS displays and signage, private label product branding and packaging, etc. Additionally, this leader must possess a transformational mindset, evolving how the team is organized and develops into a true social-first content engine. They will be agile and scrappy, championing AI, automation, and new ways of working to drive the effectiveness and efficiency of our creative engine.
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