Job Description

Position Summary

The Public Relations Coordinator shall provide support to the Director Relations, Assistant Dean of Instruction, Dean of Instruction, and/or President. The Public Relations Coordinator will adhere to the policies as specified by the Alabama Community College System Board of Trustees, Federal and State regulations, and the Drake State Community & Technical College Faculty and Staff Handbook.

Salary: Appropriate placement on the Alabama Community College System Board of Trustees
Salary Schedule E3, Grade 03
Salary Range $45,220 - $62,710 (12 months, Non-Exempt)

Salary step placement is based on experience per Drake State's practice for awarding salary step credits.

Work Hours: 8:00 am - 5:30 pm Monday - Thursday and 8:00 am 12:00 pm Friday

Essential Duties and Responsibilities

The Public Relations Coordinator will adhere to the policies as specified by the Alabama Community College System Board of Trustees, Federal and State regulations, and the Drake State Community & Technical College Faculty and Staff Handbook.

• Assist Director with all aspects of the department’s efforts


• Assist Director with all aspects of the department’s efforts


• Curate and post social media content on Facebook, Instagram, LinkedIn, etc.


• Use a social media management tool to monitor/respond to all engagement


• Assist the Director with monthly social media reports


• Assist Director with internal communications including digital displays, e-newsletters and campus signage


• Make approved updates to the website as needed


• Disseminate College news to external stakeholders and partners


• Coordinate promotion and marketing-related support for College events


• Coordinate College participation in community events and sponsorships


• Track media coverage of College and local and state education stories


• Inventory and distribute promotional materials for recruitment and marketing purposes


• Adhere to written plans in place (organizational and departmental)


• Participate in community events as needed


• Identify new opportunities to promote the college


• Take photos and videos of events, people, campus, etc.


• Assist in event setup


• Perform job responsibilities in a manner consistent with the overall mission and core values of the College


• Receive and handle communications, including electronic communications, correspondence and telephone calls


• Manage office affairs in an effective and professional manner


• Compose emails, letters, memorandums, and other correspondence


• Serve on college committees as requested


• Order and maintain department materials and supplies


• Retain and submit documentation as requested to support accreditation efforts


• Perform other work-related responsibilities as assigned by the Director of Public Relations, Assistant Dean of Instruction, Dean of Instruction, and/or President


• Job description may be modified or altered at any time by management.

 

Qualifications

 

REQUIRED QUALIFICATIONS:

• Minimum of an earned Bachelor’s degree in Public Relations, Journalism, Marketing, Communications, or a related field from a regionally accredited institution


• Relevant coursework or experience in using conversational and AP styles of writing


• Relevant coursework or experience in creating social media content and analyzing social posts

• Understanding of basic graphic design principles and ability to effectively use them to design materials and graphics

• Ability to establish and maintain effective working relationships with students, employees, and community leaders


• Must exhibit professionalism, flexibility and ability to work independently with minimal supervision and as part of a team


• Excellent communication, interpersonal, time management and organizational skills


• Ability to work in a fast-paced environment and on deadline with sharp attention to details


• Proficiency in using computer programs included in Microsoft Office, specifically Word and Excel


• Ability to proofread work for accuracy


• Ability to maintain confidentiality of office information

PREFERRED QUALIFICATIONS:

• Experience in video production and/or video editing


• Experience writing news articles, press releases, newsletters, and/or website copy

• Experience in photography using good photo composition

DESIRED PROFILE :

Preference will be given to candidates who can demonstrate through their experiences and accomplishments:  

• Ability to “story tell” to help build the College brand (i.e. recognize which everyday happenings at 

the College are compelling to audiences and transform them into valuable content) 

• Understanding of and commitment to the philosophy and mission of a community and technical college 


• Sensitivity and commitment to cultural diversity 


• Ability to handle multiple tasks and various situations in a calm and professional manner 


• Ability to work well under pressure and deadlines 


• A commitment to teaching and learning, where recent high school graduates, adult students, and non-traditional students are involved 

 

Application Procedures/Additional Information

 

Applicants must meet the minimum qualifications and must submit a complete application packet through the NEOED on-line application system to be considered. A complete application consists of the following:

• An on-line application


• Current resume


• Copy of college transcripts (Transcript must confirm applicant meets educational requirements.)

Application materials must provide documentation that the applicant meets all minimum qualifications.

Please Note: If an applicant submits more than one application packet, only the most recently submitted application packet will be reviewed.

Background Check Requirement

In accordance with Alabama Community College System Policy and guidelines, the applicant chosen for employment will be required to sign a consent form and agree to a criminal background check. Employment will be contingent upon the receipt of a clearance notification from the criminal background check.

 

IMPORTANT INFORMATION

Applicants must meet the minimum qualifications as indicated on this vacancy notice and must submit a completed application packet in order to be considered for this position. Complete application files must be received no later than the application deadline. Applicants who fail to submit all required information will be disqualified. Only applications received during the open period of this announcement will be considered. Applicants must travel at their own expense. Finalists will be required to provide official transcripts that are mailed directly to the Office of Human Resources at Drake State Community and Technical College from the institution(s) granting the credits.

 

All applicants must have an on-line and completed application packet by the deadline date. All applications received will be screened and interviews scheduled by appointment only. All applicants must adhere to the College’s prescribed interview schedule and must travel at their own expense. Applicants must demonstrate written proficiency in English as part of the on-campus interview process. Drake State Community and Technical College is an active participant in the Employment Eligibility Verification Program (E-Verify). E-Verify electronically confirms an employee’s eligibility to work in the United States as required by the Department of Homeland Security.

 

Drake State Community and Technical College is an equal opportunity employer. It is the official policy of the Alabama Community College System, that no person shall, on the grounds of race, color, disability, gender, religion, creed, national origin, or age, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment. Drake State will make reasonable accommodations for qualified disabled applicants or employees. Drake State reserves the right to withdraw this job announcement at any time prior to awarding. Drake State compiles information about safety and security and publishes an annual report. This report can be found on the website by accessing the crime and safety report link. The link can be found on the Drake State home page by clicking the “About Drake State” tab and then selecting the “Campus Security Report” link. A copy can also be obtained by contacting the Director of Operations at 256-551-5210.

 

The College reserves the right to fill the position within (120) days of the job announcement stated closing date or to not fill the position due to budgetary or operational considerations. Further, the College reserves the right to fill more than one position in the same job classification should another vacancy occur during the search process.

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JF Drake State Community and Technical College

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