Job Description

Job Overview: American Threads is looking for a dynamic Social Media Marketing Manager to join our growing team. This individual will play a pivotal role in shaping the brand’s social media strategy, driving engagement, and fostering community across platforms. As a key member of our marketing team, you’ll be responsible for crafting and executing social media strategies that reflect the essence of American Threads’ style and values, while also driving sales and brand awareness. You will collaborate closely with E-commerce, Buying, and Retail teams to ensure that social media efforts are aligned with our overall marketing initiatives, product launches, and seasonal promotions.

Key Responsibilities

Social Media Strategy Development:

• Develop and execute innovative social media strategies to increase brand awareness, customer acquisition, and engagement for American Threads.
• Collaborate with the E-commerce, Buying, and Retail teams to ensure social media campaigns align with product launches, seasonal trends, and marketing initiatives.
• Ensure all social media efforts reflect American Threads’ unique voice and fashion-forward identity.

Campaign Management & Execution:

• Lead the creation, execution, and optimization of social media campaigns across all major platforms (Instagram, Facebook, TikTok, Pinterest, etc.), driving traffic and engagement.
• Manage both organic and paid social media campaigns, aligning them with product promotions, seasonal events, and special brand moments.
• Work with the E-commerce team to integrate social media strategies with email marketing, driving cross-channel sales.

Content Creation & Community Engagement:

• Produce and oversee the creation of high-quality, on-brand content for social media platforms, working closely with the creative and content teams.
• Develop and maintain a content calendar that aligns with the overall marketing calendar, ensuring consistent, engaging posts that resonate with our target audience.
• Build and nurture a vibrant online community by responding to customer inquiries and engaging with followers across platforms.

Marketing Calendar Management:

• Manage the marketing calendar to ensure social media initiatives are strategically planned and synchronized with broader marketing campaigns and key business objectives.
• Coordinate with cross-functional teams to ensure social media campaigns are perfectly aligned with product launches, seasonal promotions, and in-store events.
• Plan and schedule content well in advance, ensuring timely execution of all campaigns while maintaining flexibility for last-minute opportunities.

Analytics & Performance Reporting:

• Track and analyze social media campaign performance, using insights to continuously optimize strategies and content.
• Provide regular performance reports on key metrics such as engagement, reach, and conversions, making actionable recommendations to improve results.
• Stay ahead of industry trends, adjusting strategies as needed to keep American Threads at the forefront of social media marketing.

Qualifications:

• Proven experience managing social media platforms for a fashion or beauty brand, with a strong understanding of women’s fashion trends and consumer behavior.
• Strong knowledge of social media content creation, community management, and social media advertising (Instagram, TikTok, Facebook ads).
• Excellent copywriting, communication, and visual storytelling skills that align with the brand’s voice and aesthetic.
• Strong organizational skills, with the ability to manage multiple projects and deadlines on a marketing calendar.
• Proficiency with social media management and analytics tools.
• Data-driven with the ability to make strategic decisions based on performance metrics.
• Creative, adaptable, and passionate about fashion and lifestyle trends.

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